The 30s were the era of the greatest femme fatales who still spread glamour and elegance from the movie screen fascinating the audience then and now. Madame Gabrielle begins at this time to sew bras and lingerie that her sister and brother in law, Marguerite and Marcel Blanchard, owners of a small cinema in Ain, start to produce. Quickly throughout the region is spoken of "the Gaby bras". It thus was born one of the most famous and prestigious names of the French lingerie.
The parable of this successful brand restlessy continues so far marked by the transfer of the company to Paris in the early 50s, the introduction of revolutionary technological fabrics in the lingerie such as polyester, polyamide, acrylic, as well as by sophisticated advertising campaigns signed by René Gruau, the great French illustrator of Dior’s and Chanel’s Haute Couture.
The minimalism of "Nuage", the first seamless microfibre bra, revolutionizes the international lingerie market of the '90s, reaching 15 million units sold. With the launch of "Elixir" Lejaby declines its savoir-faire, style and the creativity of a great expert in a line dedicated to large cups.
Today Lejaby still continues to accompany women making true their desire for freedom and beauty.