Among all services Trade Winds for fashion provides to brand partners – sales & business development, marketing, design & product-breafing according to market needs – one of the most important in order to guarantee a successful sell-out is the training of POS’ sales personell.
Our training is mainly focussed on: BRAND & USP; COLLECTION; SELLING ARGUMENTS & END-CONSUMERS‘ MOTIVATORS.
Wholesaler are usually dealing with many trademarks while sales assistants are constantly challenged to act as brand ambassadors of a plurality of brands, which eventually could not be more different one from each other. Besides of merchandise knowledges as well as selling skills, retail professionals are therefor required to know and be passionate about what a brand stands for in order to be able to provide their clients the unique-shopping-experience they deserve.
10.11.2016
The “ physique du rôle“ of the BUSINESS SUIT.
' About the Business Suit for Men fashion journalism and its surrogate in the Internet age, the fashion blogs, are still floundering between a strictly prescriptive attitude and a kind of Laissez-faire, that definitely does not help to resolve the concerns of those who, in the working-arena, cannot or will not afford the luxury of being treated as poorly dressed. '....