RAW REGRET: The retail case of Tussy Tip.

by Antonio Lilliu

RAW REGRET: The retail case of Tussy Tip.

Actually, her shop was called "MY BEAUTIFUL SHOES". Tussy Tip was aware that was not a particularly impressive name for modern customers, but at the time of her mother it was supposed to sound like an invitation or a secret tip to be whispered at the ears of best friends: "Where did you find such wonderful shoes?" "I discovered them by MY BEAUTIFUL SHOES”…

The “ physique du rôle“ of the BUSINESS SUIT.

by Antonio Lilliu

The “ physique du rôle“ of the BUSINESS SUIT.

' About the Business Suit for Men fashion journalism and its surrogate in the Internet age, the fashion blogs, are still floundering between a strictly prescriptive attitude and a kind of Laissez-faire, that definitely does not help to resolve the concerns of those who, in the working-arena, cannot or will not afford the luxury of being treated as poorly dressed. '....

the SEDUCTION CODE in the Lingerie.

by Antonio Lilliu

the SEDUCTION CODE in the Lingerie.

It was Lyon who hosted this year from 9 to 11 July over 400 exhibitors’ brands at the salon de la Lingerie MODE CITY. The decision to move the summer edition of the fair to the historic capital of the French textile industry was motivated by the desire to avoid any inconvenience to visitors due to the European Football Championship in Paris ...

Caught in the NET: the new Millennial VOLK.

by Antonio Lilliu

Caught in the NET: the new Millennial VOLK.

The whys on the new Millennium’s generation are broad ranging, that’s why swarms of experts in sociology, politics, marketing and economics devote more and more attention to the study of this topic. ....

CLASS DETECTORS: diamonds vs high-heels.

by Antonio Lilliu

CLASS DETECTORS: diamonds vs high-heels.

If the subjective value and appeal of diamonds as discretionary asset is not scratched by restrictive measures of market compensation, their psychological value, however, has suffered undeniable setbacks in the last years ....

Urgently wanted - HOMME FATALE!

by Antonio Lilliu

Urgently wanted - HOMME FATALE!

BOF, the English magazine for fashion insiders, quoting the Dior men's collection AW 2016 by Ralf Simons delivered following commentary last January at the end of PARIS Fashion Week... "A GOOD NIGHTMARE IS ALWAYS BETTER THAN A BAD DREAM" ...

Close encounters of the 3.rd kind: UNISEX fashion!

by Antonio Lilliu

Close encounters of the 3.rd kind: UNISEX fashion!

Since the beginning of this year the topic of "Gender-freedom" is contending to the one of "Fake in trade" the primacy of the interest of all professionals throughout the fashion community. Both topics are of strategic importance to the industry and, anyway, more interconnected than it may seem at first sight .....

MICAM Milan: the 7 sins of footwear companies.

by Antonio Lilliu

MICAM Milan: the 7 sins of footwear companies.

Clothing manufacturers in Italy still like to refer to footwear‘s ones as "sack" while these use to call fashion market "cenci", a term of ancient Tuscan fell in disuse in modern Italian, which means pretty much “rag”. The use of such unflattering terms reveals a persistent competition between manufacturers of clothing and footwear ....

The self-sufficiency of GLAMOUR.

by Antonio Lilliu

The self-sufficiency of GLAMOUR.

The recent Walzers around the art-director’s chairs of Brioni, Zegna, Lanvin and St. Laurent as the announcements of new sales strategies of Burberry and Tom Ford, just to name only fews, reveal a spasmodic research of a “deus ex machina”, able to revive the glamour of the respective brands...

‘The LEGO principle on new BEAUTY!’

by Antonio Lilliu

‘The LEGO principle on new BEAUTY!’

For Art lovers and aesthetes, it’s more than legitimate to wonder, whether beauty has anything divine or not. In fact, nowadays beauty is getting more and more a matter of “pragmatism": it has become more democratic, political correct, almost opportunistic, you might say.... but that's not surprising ...

The last DIVA: VALENTINA CORTESE.

by Antonio Lilliu

The last DIVA: VALENTINA CORTESE.

François Truffaut, Strehler, Luchino Visconti, Terry Gillian, Joseph Losey, Mankiewicz, Fellini and Robert Aldrich are just few film-makers and theater’s directors Valentina Cortese played with along her formidable career. Born in the most aristocratic and international Italian city, Milan, she grew up...