Since the discovery of the new world trade winds have had such a fundamental importance in ocean sailing, to become in modern English the " winds of trade" par excellence.

Trade Winds for fashion was founded in 2015 as a partner for lifestyle fashion brands of the Beachwear, Lingerie & Leisurewear segments, committed to expand in Germany and German speaking countries.

A 360° brand-support represents the core activity of our agency:

  • BUSINESS DEVELOPMENT MODEL: Identification and quantification of the target market, assessment of the market potential according to benchmarking criteria (brand, product-range, price level, market trends, competitors, etc.) and preparation of the Business Plan.
  • SALES & ON-GOING CUSTOMERS’ ADVISORY: Operational sales to national and international key-accounts, on-/off-line wholesalers; Follow-up of the sell-through, pre- & post-orders; Setup, organization & management of sales force.
  • RETAIL DEVELOPMENT:Negotiation of concession contracts; CRM; Optimization of brand performance according to KPI criteria; Merchandising; Training & motivation of POS staff; unique-shopping-experience.
  • CROSS-MARKETING: Conception and implementation of the local marketing strategy; Brand presentation on local fairs, at the trade press & WEB; Adaptation and translation of sales & promotion tools in German. Studies on product trends & briefing.

To this purpose our mission is based on the extensive market knowledge and international experience gained by Antonio Lilliu at prestigious fashion brands worldwide.